Marketing is all about attention. The best way to attract attention is to put a familiar face behind your campaign. If you can put two faces, that's even better. With the upcoming World Cup, many online sportsbooks are attempting to promote their betting markets tied to the biggest football tournament of the summer. One of the companies that took the game to another level is Stake.
The Curacao based company has been leading the domain for some time now, and they're not willing to let the advantage go during the World Cup held in the USA, Canada, and Mexico. The upcoming tourney is going to be the biggest of its kind due to the format change increasing the number of teams from 32 to 48. With more than one hundred games to be played over the course of a couple of weeks, the WC is a real treat for all bettors all over the world, with many not yet being dedicated to an online casino and sportsbook and their sports betting app.
A Part of a Bigger Picture
Stake is not upping their game only due to the biggest sporting event of 2026. Yes, the World Cup is important, but Stake has been running some of the most unique campaigns in the online gambling industry for years now. Their marketing division belongs to the top echelon and we're not talking only about the online gaming industry. Furthermore, the presence of Iker Casillas, Sergio Kun Aguero, Patrice Evra, and Eden Hazard in their latest promotional video is not a one off situation.
All four of them are contacted with Stake and hold ambassador roles within the company. This online casino and sportsbook has been having the approach in which they hire different athletes and celebrities from all over the world and have them serve as global ambassadors for the brand. The goal is simple: reach as many new fans as possible, relying on the global appeal of their ambassadors. That's why you will not be surprised to hear that Stake has under their wing the likes of Drake, a Canadian rapper and bonafide celebrity (and guess where the World Cup is held?), Davido, a Nigerian musician, UFC stars from Brazil in Alex Pereira, Merab Dvalishvilli from Georgia, and Kyrgyz-Peruvian fighter Valentina Shevchenko, Israel Adesanya from New Zealand, and Frankie Dettori an Italian former jockey, and the above mentioned footballers.
As you can see the tree of Stake ambassadors has branches all over the world and covers different athletes and sports. We should also mention that the company serves as a shirt sponsor for Premium League club Everton. Their connection to the world of sports is undeniable and you can rest assured that Stake sport betting website is your best betting partner for the upcoming World Cup.
How Evra, Aguero, Casillas, and Hazard Fit The Picture?
Sergio Kun Aguero was the first football global superstar who joined the Stake family post his retirement. The diminutive Argentinean former striker holds close ties to the company, considering that not only he is a great face as an ambassador, but also due to the fact that he decided to become a streamer post his retirement and get engaged with different Esports. Considering that Stake also has close ties to the world of gaming and streaming, the two were a match made in heaven.
After Aguero, Patrice Evra was the next to follow in joining the Stake Family. The former French left back is a frequent guest at different podcasts and has tried his hand in punditry. He has an unspoken but more than positive persona, and many fans can stand behind what Evra stands for. His scream 'I love this game' has become a legendary statement is often cited by both the fans and his contemporaries.
Iker Casillas and Eden Hazard are the latest additions to the Stake family with both joining a company only a few months ago. They are yet to leave an impression on Stake users. In the past both Aguero and Evra have been often interviewed by the company's blog, while we still haven't heard from Casillas and Hazard. For both, this will be their first campaign as ambassadors for the brand. Judging by the latest Stake promo, they are fitting right in.
With the upcoming World Cup you couldn't find a better set of ambassadors even if you started looking straight away. All four men have immense experience playing at the tournament. Iker Casillas is the only one from the group lifting the trophy back in 2010. His international career had him representing Spain on 167 occasions on senior level. He represented his country at EURO 2000, 2002 World Cup, EURO 2004, 2006 World Cup, EURO 2008, World Cup 2010, EURO 2012, 2014 World Cup, and EURO 2016. His experience will serve him well in his latest role as an ambassador for an online casino and sports betting brand that is looking to dominate the World Cup off the field and on sports betting markets.
Patrice Evra has had a similarly storied international career. The French left back failed to lift a major international trophy despite being a part of some strong French generations of footballers. Like Casillas, for a part of his career he also captained his national team. Evra recorded 81 appearances for the team, representing Les Bleus at EUROs in 2008, 2012, and 2016, and at the 2010, and 2014 World Cups.
The former Belgian superstar, famed for his ability to dribble past players, Eden Hazard was a legend for both the club and country. Also a former captain, Eden played for Belgium 126 times, leading his nation at tournaments such as 2014 and 2018 World Cups, and 2016 and 2020 EUROs, reaching at least quarter finals in each of the named tournaments and even winning a third place at the 2018 WC. In the period from 2015 until his retirement in 2022 he was the national team's captain.
As already stated, the first major football superstar to join the Stake family was Sergio Kun Aguero. After an early retirement due to a specific heart condition, Kun decided to devote himself to a new career in streaming and Esports. In no time he garnered fans, and presented himself as an ideal choice for a Stake partnership. After bursting onto the scene as a teenage prodigy in his home Argentina, Aguero quickly moved abroad making a career for himself with Atletico Madrid and Manchester city. In the meantime he also became a national team legend, making 101 appearances and scoring 41 goals. At youth levels he won 2005 and 2007 U-20 World Cups, and 2008 Olympics. He played for Argentina at three World Cups in 2010, 2014, and 2018. Also, he won Copa America in 2021 after failing to do so in 2011, 2015, 2016, and 2019. Unfortunately his untimely retirement when he joined Barcelona stopped him from being a member of the World Cup selection that finally lifted the trophy in 2022 led by Lionel Messi.
With everything said above, you get an idea why Iker Casillas, Sergio Kun Aguero, Eden Hazard, and Patrice Evra are ideal ambassadors for Stake. All four of them have immense international experience, know the game of football inside out, and have been the leaders of their teams throughout their careers. As such, they fit the role of global football ambassadors for an online sports betting brand perfectly. What's even better, all four of them can pass as solid actors, as you can see in the latest Stake promotional video for the World Cup.
The End Result
Not to get too excited here, but the chances are we're looking at one of the best sports betting campaigns leading up to a World Cup of all times. It's been only a couple of days since Stake shared their latest video on X (formerly Twitter), and is safely closing in on 8 million views. The campaign started on X and is now steadily spreading over the rest of social networks.
The concept of the video itself is great, featuring YouTuber, streamer, and influencer Cabrzy as the protagonist. The Canadian streamer is also one of the Stake ambassadors, and he is leading our way through a super exciting and fast paced video that features Evra, Hazard, Casillas and Aguero. It all starts with Cabrzy simply trying to get some coffee and breakfast. His calm morning is interrupted by a notification from Stake that says: The game is calling. Let's go!
In a blink of an eye, Cabrzy is taken into a nightclub, where after a confrontation with two side characters he is pulled in a nightclub booth by a long rubber hand of a generational shot stopper Casillas, with the Spanish goalkeeper suggesting the influencer that the bet to make is a clean sheet on Spain when they face Saudi Arabia. The moment the wager is added to the slip, Cabrzy gets taken to another location.
The next Stake ambassador to appear is Sergio Aguero. A footballer nicknamed Kun is participating in a 5 a side football match in which Cabrzy gets fouled immediately upon descending onto the field. Kun helps him get up, and then in an anime like sequence score from a penalty spot. In a brotherly outpouring of love, Sergio Aguero gives a nod to Cabrzy that he should wager on his godfather Lionel Messi to be the tournament's best scorer.
What follows next is the appearance of Eden Hazard in an unexpected role. The Belgian former playmaker is still adamant that he does not want a future in football. Yet, in Stake's World Cup promo he is a football manager in a locker room filled with old ladies who form a team. In an outpour of anger, Hazard kicks water bottles from Cabrzy's hands, and even hits him with a boot, in a manner that Sir Alex Ferguson would. Yet, he finds enough composure to give the final piece of tactical advice to the influencer. The board states the message clearly: It's all at Stake! The form Hazard also includes betting on Kevin de Bruyne to score the first goal vs. Egypt.
The final sequence, including one of the ambassadors in the video, is reserved for Patrice Evra. After getting a passionate pep talk from Hazard, Cabrzy is then teleported to a tattoo parlour. There, his tattoo artist is Patrice, and the former French left back has only one message to inscribe on the influencer's forearm: I love this game. We all do! As expected, Evra stays loyal to his home nation and gives Cabrzy an outright wager suggesting that France will win the World Cup.
After getting himself a tattoo, Cabrzy gets moved to the place of worship. In a temple that has Stake banners on the walls, Cabrzy gets the final blessing. A Jesus like figure gives him advice that everything Hazard, Casillas, Evra, and Aguero told him should be put on one slip as a parlay. With that in mind, Cabrzy is returned to the diner where it all started. There he reminisces for a bit, and upon seeing the odds on the selected events he is only left with one choice: Place a bet! The video ends with the Canadian influencer getting up, and walking out into a sunny day brimming with hope.
The World Cup is only a few days away, and Stake is getting to cover the event to the best of their abilities. With every user mattering, campaigns such as this one are a sure fire way to attract new users to the brand. Considering that they're having the likes of Casillas, Evra, Aguero and Hazard representing them, it will come as no surprise if Stake is the prominent sports betting outlet during this World Cup. Betting on four massive former football superstars who all have left their mark on the competition during their heyday is a wise decision, and with only a few days of the campaign we can say it is already paying dividends.